With a deeply collaborative approach, we work with brand owners to bring their brands to Southeast Asia and land successfully. We curate brands we would ourselves use, brand-build for them and go-to-market with them. At our core, we want our brands to stick around for a long time (so we get to enjoy them too!) and we do everything to ensure it’s a win-win for both parties.

Our channel partner team chooses our retailers carefully, selecting companies and teams that put their customers first. We work with them to craft compelling pitches for the brands we bring in and go as far as to co-fund marketing to ensure they see sales success, too. Our retailers are dedicated to giving our brands a great first impression with customers, and that's important to us

For customers who buy direct from us through local third-party marketplaces, our customer service team works to ensure that they not only buy something they need/want, but also that they know how to use it. Our team is committed to highly communicative service and market education, prizing approachability and integrity above all else